Avanceon had organized this forum for the purpose of enlightening industrialists about the advantages of energy optimization projects while discussing the financial options which will deliver a guaranteed return on investment. In his presentation Bakhtiar explained that a 30% reduction can be achieved by introducing Energy Management Solutions (EMS) at three levels: (i) installation of low consumption devices and power factor correction, (ii) optimization through automation regulation of plant operations and (iii) proper monitoring, maintenance and metering of installed systems through energy efficiency analysis software. Avanceon provides integrated energy management solutions to industry with its proprietary products iWater and iBoiler, along with data visualization solutions that provide complete energy usage information across the enterprise.

Distinguished business leaders present at the forum presented case studies that illustrated the application and benefits of energy optimization projects with reference to their specific industries. Peter Witherick, Head of Technical at Nestle explained how energy optimization projects using Avanceon's iBoiler and iWater solutions have helped Nestle to reduce up to 41% of their energy cost at their plants. Najam Saeed, Manager of Engro Fertilizer shared that his company is using Avanceon’s iWater application and the result is an IRR of 20% on total investment through savings achieved.  Riaz Khan General Manager of Agritech also briefed the audience on how he has been able to achieve annual savings of US$118K for his plant with the help of Avanceon’s Energy Management Solutions. He also spoke about the additional benefits of an EMS project that has reduced mechanical stress and improved uniformity of his process control systems.

Bikash Pandey, Deputy Chief of Party – USAID and the Director Clean Energy and Environment, Winrock International providing consultancy to Worldbank   also addressed at  the Energy Forum. He encouraged the industrialists to opt for energy management and optimization projects while describing their multiple benefits to their companies and to society at large. Referring to the Kyoto Protocol of 2005 he said that developing countries must reduce carbon emissions by 5.2% by 2012. He explained that Clean Development Mechanism (CDM) has been developed that has dual objectives of lowering the costs by reducing GHG emissions while supporting sustainable development initiatives within developing countries. He further explained that CDM is designed to make feasible those low-carbon projects which are currently not the norm in the particular market and which are not attracting adequate investment . He assured the audience of the World Bank’s support of Avanceon and that Avanceon’s innovative energy management solutions are in line with the CDM objectives and added that six energy projects are under consideration as part of Avanceon’s first CDM Program Activities for 2010.

Enercon, an attached department of Ministry of Environment Pakistan was represented by Farid Ullah Khan. Farid stated that there are extensive energy conservation opportunities in Pakistan and Enercon is ready to provide technical, financial and policy support to energy efficiency initiatives.
The events at Lahore and Karachi were well attended by over two hundred industry leaders of the country. While the foremost advantage of energy optimization is the saving of energy resources it also has a dramatic impact on profits of an industry. The audience at the forum discussed how industries are burdened because of the increasing cost of energy and in return profit margins are being reduced. The audience also discussed their apprehensions regarding investments in energy saving projects. It was explained by the speakers that investment in energy optimization projects can start giving returns within a year.  The program concluded with a consensus that we cannot stop the growth of energy demand however we can change the way we use energy and reduce CO2 and GHG emissions.